MCRO 210V - Digital Marketing Micro-Credential

Course Description

Unlock the power of digital marketing with our Comprehensive Digital Marketing Micro-Credential. In this intensive Micro-Credential, you will gain a deep understanding of the dynamic digital landscape, equipping you with the skills and knowledge needed to excel in the digital marketing sphere. Throughout this comprehensive Micro-Credential, you will learn the theoretical aspects of digital marketing and gain hands-on experience through practical exercises and real-world case studies. By the end of the Micro-Credential, you will have the expertise to create and execute effective digital marketing campaigns, measure their success, and adapt to the ever-changing digital landscape.
Join us on a journey to become a proficient digital marketer and stay ahead in the exciting world of online marketing. 

Learner Outcomes

Upon completion of the course, participants will be able to:

• Understand the fundamental principles and concepts of marketing

• Develop an effective social media strategy to engage with target audiences

• Learn about the marketing mix and how to apply the 4 Ps (product, price, place, promotion) effectively

• Explore market research techniques to identify target markets, analyze consumer behavior, and evaluate market trends

• Develop skills in crafting effective marketing strategies that align with business objectives

• Gain insights into consumer behavior and understand how to influence purchasing decisions

• Understand the power of branding and positioning in marketing campaigns

• Explore traditional marketing channels such as print, TV, radio, and outdoor advertising

• Gain insights into paid advertising on social media platforms and how to create successful campaigns

• Create compelling messaging and communicate a unique value proposition

• Stay informed about current marketing trends and industry best practices

• Explore search engine optimization (SEO) techniques to improve website visibility and organic traffic

• Track, measure, and analyze digital marketing efforts using relevant tools and metrics.

Notes

Who should attend:

This course is intended for anyone who wants to learn about marketing.